Laying the foundations
Back in 2001 when we first formed Bespoke, the internet was new for everyone.
We started the business by ringing through the yellow pages.
200 calls per day would often yield 3 meetings, and 3 meetings would often yield 1 booking.
It was hard work but there was a determination to build something.
Living the high life
We worked out of a loft above a nightclub, and some nights, we'd still be working when the music started below.
Dry ice would sometimes rise through the floorboards whilst we were designing, and that was a cue that it was time to go home.
Like any business, initially it is a case of putting in the hours to make ends meet until the business can stand on its own two feet.
It was exciting and a journey into the unknown, not least because the internet was new to everybody including our customers.
It's hard to believe but back in these early days, many potential clients didn't have the internet in their offices.
This meant that in off-site consultation meetings, we'd need to take a modem, connect to their phone line and dial up in order to look at examples of websites.
Which in turn meant their phone line was engaged for the duration of the meeting!
It wasn't ideal but those were the times, and we helped plenty of businesses progress and get a website, and get online.