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For many of our clients, Email Marketing delivers greater ROI than any other element of their marketing mix.
But it only does so where campaigns are well planned, and well executed.
When Email Marketing is run effectively, it's possible to reach a point where returns are guaranteed on every campaign.
What is effective Email Marketing?
There are lots of components to address in setting up and running an effective campaign, including:
- Email List Generation
- Email List Segmentation
- Email Template Design
- Call-to-Action Design
- Incentive / Offer Design
- Copywriting for Conversions
- Landing Page Design
- Follow-up Campaign Design
- Results Analysis & Response
We have extensive experience in all aspects of email campaign management, and will agree an approach with you which provides you with the assets and training you need to run and review effective email campaigns.
What does Email Marketing cost?
Depending on the volume of emails you are sending, you'll pay anything up to a penny per email - costs drop for higher volumes.
Your set up costs will include Email Template Design, and the cost of the training and advice you need to plan, run and review an effective email campaign.
It's worth noting that many of our clients report better returns from Email Marketing than any other form of online marketing - so your investment in templates and training could pay for itself many times over too.